Inc. 5000 #27
WeCall Media
Get Started

Enterprise Programmatic Stack

Proprietary DSP/SSP infrastructure with advanced brand safety, real-time bidding, and log-level transparency.

Become a Supply Partner

Platform Architecture

Built for scale, optimized for performance, secured for trust

Demand-Side Platform (DSP)

Our proprietary DSP enables advertisers to access premium inventory across display, native, video, in-app, and CTV channels with real-time optimization.

Real-time bidding with sub-100ms response
Multi-channel campaign management
Advanced audience targeting & retargeting
Dynamic creative optimization (DCO)
Cross-device attribution tracking
Budget pacing & bid optimization
Private marketplace (PMP) deal support
Custom conversion tracking & postbacks

Supply-Side Platform (SSP)

Our SSP connects premium publishers with top-tier demand, maximizing yield through intelligent auction dynamics and header bidding integration.

Header bidding & server-side integration
OpenRTB 2.x/2.6 protocol support
Google Open Bidding compatibility
Prebid.js adapter & SDK support
Floor price optimization
Deal ID & PMP management
Real-time yield analytics
Revenue share transparency

Brand Safety & Quality

Multi-layer protection to ensure brand-safe, high-quality inventory

Pre-Bid Filtering

Real-time content categorization, keyword blocking, and domain/app whitelisting before bid submission.

IVT Detection

Invalid traffic detection using machine learning models to identify bots, fraud, and non-human traffic.

Viewability Tracking

MRC-accredited viewability measurement with real-time optimization for in-view impressions.

Fraud Prevention

Multi-point fraud detection including click fraud, impression stuffing, and domain spoofing protection.

Traffic Quality Scoring

Proprietary scoring algorithm evaluating engagement, conversion rates, and user behavior patterns.

Third-Party Verification

Integration with IAS, DoubleVerify, and MOAT for independent brand safety and viewability verification.

Technical Capabilities

Enterprise-grade infrastructure and integrations

Intelligent Bidder

Our proprietary bidding engine processes millions of bid requests per second with machine learning optimization.

Real-time bid price optimization
Contextual & behavioral targeting
Lookalike audience modeling
Frequency capping & pacing
Geo-targeting with DMA precision
Device & OS targeting
Dayparting & scheduling
A/B testing & multivariate optimization

Analytics & Reporting

Comprehensive dashboards with log-level data access for complete campaign transparency.

Real-time performance dashboards
Log-level impression & click data
Custom report builder
API access for data integration
Conversion attribution modeling
Audience insights & demographics
Competitive intelligence
Automated alerts & notifications

Proven Results

Real performance from our programmatic campaigns

-42%

CPA Reduction

Insurance advertiser reduced cost-per-acquisition by 42% through programmatic optimization and audience targeting.

78%

Viewability Rate

Premium publisher achieved 78% viewability rate (28% above industry average) with our SSP integration.

-89%

IVT Reduction

Multi-channel campaign reduced invalid traffic by 89% through pre-bid filtering and fraud detection.

Ready to Scale with Programmatic?

Whether you're an advertiser looking for premium inventory or a publisher seeking to maximize yield, our programmatic platform delivers results.

For AdvertisersFor Publishers
WeCall Media

Inc. 5000 #27 (2023) performance marketing partner delivering qualified calls, leads, and programmatic intelligence.

Company

  • About Us
  • Contact

Solutions

  • For Advertisers
  • RTB Supply Partners
  • Verticals
  • Programmatic Stack

Resources

  • Technology & Compliance
  • Privacy Policy
  • Terms of Use

© 2026 WeCall Media. All rights reserved. USA-based performance marketing agency.